What is a logo? Well, this might seem a redundant question. "I create logo designs on a daily basis, you might say... I know what a logo is!" But even so, sometimes it seems hard to put it in words and give a compelling definition. We can define a logo as being a distinctive symbol, unique, with character, that belongs and visually defines a company, object, person or service. But then, we have all those other words as mark, trademark, signature, identity, brand... What should we do with those and where do they fit, as sometimes those words are used to describe a logo?
