logo design upgrade

A timeless logo design may last for a decade, maybe two, or until a new board of directors comes in command, then it becomes dated and the identity needs an upgrade or a radical change. The logo design may still be beautiful, but the it needs to adapt to current times, markets and target groups. How many times, though, have you seen logo design upgrades, identity changes, rebranding programs that didn't work as well as expected and by the time the new identity was in place you already missed the old and beautiful logo? How many times new logo design or redesign seemed crapy, compared to the timeless good old logo that you knew and loved?

This blog post was inspired by Jeff Hughes, who suggested that it would be fun to take a look at identity upgrade programs and see if they are better or not. So that's what we're doing with this series of blog posts, and we need you to express your opinion. The big question is: Do you think the AFTER is better than the BEFORE? Do yo think the newer logos work better than the older ones or not? Take a look at the proposed logos and leave your comment!