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Formic Media was created by the founders of search engine marketing (SEM) agency Anvil Media, Inc., with the sole mission to provide affordable SEM services to small and local businesses. With the help of Anvil’s seasoned SEM experts, Formic developed a set of cost-effective search engine optimization (SEO) and social media marketing (SMM) services. The term 'formic' pertains to ants, a term which was chosen for its reflection of an industrious, powerful and highly efficient community.