Tharsis Records v.2

More by: ATOMICvibe
Profile: atomicvibe
Website: ATOMICvibe

Unused proposal for an electronic dance music label, specializing in Tech House and Electro.

The name is taken from the Tharsis region on Mars, the largest volcano range in our solar system.

The symbol is a stylized, geometrical representation of the unique arrangement of the Tharsis volcanoes, while the individual facets can be seen to represent movement in music. The type is custom, and reflects the 45 degree angles in the symbol. Color is indicative of Mars. Overall, I wanted the aesthetics of the mark to coincide with the synthetic techiness of the music, but I also wanted it to look very futuristic and sci-fi, as if it were an emblem on a Martian spacecraft.

Click here to view my Flickr stream for full design rationale and additional images.