Dozen Flours - opt.02

Logo proposal for a baking blog, curated by a passionate baker who loves spoiling people with her delicious treats. Desired tone: Creative, quirky, joyful, homemade, comforting, approachable, feminine, playful, optimistic, and loving. Creative considerations: Client likes asymmetry and clever logos; loves color, but wants logo to reduce easily to black & white; loves swashy, swirly fonts rich with movement.

Rationale: Based on the "heart hands" gesture, this option strongly conveys the concept of being handmade from the heart — a fundamental tenet of my client's baking endeavors, and is warm, sincere, and loving.

More information & images: http://bit.ly/dribbble-DF-opt02. Full case study: http://bit.ly/av-behance-dozen-flours