red logo

"What is the preferred color scheme?" we often ask our clients before designing a logo and the answer we expect is not in terms of the color they personally like, but in terms of the character they want to inprint the logo and the message they want to transmit through color.

The logo of Coca-Cola drawn in flowing handwriting became through years a distinctive and unique trademark for the first drink sold at an Atlanta pharmacy.

At first, the inventor of Coca-Cola, John Stith Pemberton, a pharmacist, started by making a cocawine called Pemberton's French Wine Coca, in 1885. It is possible that his invention was inspired by the great success of European Angelo Mariani's cocawine, Vin Mariani.