Logo Design

It is difficult to determine how much to charge for logo design, because there are so many variables. As a freelance designer, you'll need to develop a metric that suits your needs and the requirements of your clients. While these factors are relatively simple, they will have a substantial impact on how much you can charge for your services. When deciding how much to ask for a logo, be sure to include the total cost of the design, as well as any additional requests you may have.

Congratulations! Now you have a new logo design! The designer just sent it to you, you have a bunch of files and (hopefully) a nice PDF file with your logo guide. Now what? What do you do with it? You know you should use it, but you wonder, how?

One of the secrets of being a good logo designer is to get inspired by other people’s logo work. As one famous author put it: “It usually helps me write by reading – somehow the reading gear in your head turns the writing gear.” (Steven Wright)

Successful Logo design is incredibly important. Whether you are starting a new business or redoing an existing logo if you aren’t thinking about how to get inside people’s heads, then you may be missing the point.

A couple of weeks ago, we were approached by a local hockey team here in Montreal.

They told us they were playing their first international game at a tournament in Atlantic City and that they needed a brand new logo.

Recent research published in the Journal of Consumer Psychology identifies three factors which help in the building of a strong emotional attachment to brands: enticement, enablement and enrichment. 

Let me introduce you Logo the Great. While looking at it you might find it somewhat simple and stark. It tells you a little from a first impression but it kindda makes you want to find out more, doesn't it? It sometimes turns its back at you letting you guess… You can remember it - who can't? Even your five-year-old can describe it, no problem. It lingers even when it has only its black clothes on. It sure makes you think it means business.

In March at The Logo Mix, we've seen new records in terms of numbers of logo designs posted. As you can imagine it was hard to select the best top ten logo designs. This month we've appreciated mainly great ideas, but also didnt forget to notice outstanding execution, high level of details or simple, and powerful icons. Check out some of the best logos posted on the Logo Mix gallery in the month of March 2011.

Question: What can you do with a maple leaf? Answer: Brand a country and make everything Canadian. In this chase after a unique and powerful symbol as a branding asset, Canada has nailed it. It has managed to acquire and create awareness for a simple, yet memorable and powerful icon, the maple leaf. They managed to do it so well, that the maple leaf has become a world known symbol and stands for everything Canadian.

The art for art or designing for designers are just a few words that we could use to describe the process of creating a fashion logo design. Fashion is a key element for anyone with a sense of style and elegance and, in today's competitive world, fashion brands compete to get their clients attention. Even if we're not looking at the world known and famous fashion designers that have global recognition and set the trends in fashion, there are a certain characteristics that are common to fashion logo designs. Simplicity, glamour and style are the key features of fashion logo designs, and beyond everything they need to express, represent and differentiate the fashion artists and their creations.

We initiate with this post our Logo of the Month selection which is to give credit and appreciate the value of the best logo designs posted on The Logo Mix gallery each month. We strive to appreciate through this selection the logo designers work based on our visitors votes, the comments posted and The Logo Mix team input. We had many very good logo designs posted this month and we thought it was difficult enough to short list five logo designs out of over 100 designs. Even so, the winner logo design detached itself pretty easily from the rest of the short listed ones and became our first Logo of the Month.

Halloween is just around the corner and every big brand out there is decorating their logo. Google has done an excellent job in decorating their logo over the years, so I can't wait to see what they have in the bag for us this time. We didn't decorate our logo, didn't carve any pumpkins, but instead, we made a selection of creepy logo designs for you this Halloween. We were impressed by the extensive imagination and the high level of details and we just thought that these logos were excellently executed. Have a look and maybe these creepy logo designs will inspire you for your Halloween costume this year. Boohoo!

Let's say you've just received the agreement for a logo design project from your client, you've received your down payment and your client is ready to start the project. Now what? First of all you need information. A logo design project means expressing graphically the essence of what your client's company is all about. Before you start designing, what type of information should you ask for? Here is a list of data you should never start you logo design project without.

What is a logo? Well, this might seem a redundant question. "I create logo designs on a daily basis, you might say... I know what a logo is!" But even so, sometimes it seems hard to put it in words and give a compelling definition. We can define a logo as being a distinctive symbol, unique, with character, that belongs and visually defines a company, object, person or service. But then, we have all those other words as mark, trademark, signature, identity, brand... What should we do with those and where do they fit, as sometimes those words are used to describe a logo?