logo briefing questions

Let's say you've just received the agreement for a logo design project from your client, you've received your down payment and your client is ready to start the project. Now what? First of all you need information. A logo design project means expressing graphically the essence of what your client's company is all about. Before you start designing, what type of information should you ask for? Here is a list of data you should never start you logo design project without.