Logo Design File Types

Being a professional logo designer means that you have to take into account the different media that the logo will be used for. This is especially important when designing the logo, but also when delivering the final product. Before designing the logo, make sure you understand exactly the media destination you are designing for, or if the logo is intended to be used on several different media, make sure you include a  special file type for each media when you deliver the final product. What types of files should you include when delivering a logo design kit?

The files in the logo design kit are important as they can be used across media for different purposes. Communicate with your client and try to anticipate the needs he would have and supply your client with the various types of logo design files that will enable him to use the logo for his day to day office needs, marketing materials or online projects.

Vector Files (.ai / .eps)

Editable with a vector based design software such as Adobe Illutrator, Macromedia Freehand or Corel Draw, these are resolution independent files that allow any type of alteration, from resizing to repositioning of color modifications. Vector files are mainly destined to be used in desktop publishing or graphic design.

Online or office low resolution files (.gif / .jpg / .png)

These are raster, lower resolution files which are not editable, and are mainly destined for online projects such as websites or applications, everyday office work or other type of documents that do not require a high resolution logo. With these files you need to pay attention to resolution issues and they are intended for desktop publishing or office software such as Microsoft Office or Open Office.

High resolution print files (.psd / .tif)

These are non editable raster files with a higher resolution, intended for office use or regular print jobs. Some editing may be done using raster based graphic design software such as Adobe InDesign or Photoshop.