There are hundreds of companies that do what you do and sell what you sell. How can you stand tall among them? How are you different (better)?
In today's very competitive business world a logo can go a long way in helping your business succeed, even if only by jumping (positively) in the eyes of the customers.
When the customers see your business logo design they will know you care for your business more than just making money. It shows that you are proud of your company and besides selling good stuff you want to also make it eye appealing.
Is worth having a logo even for the sole purpose to look professional to your customers. A company without a logo is doomed to invisible blending in the sea of similar business products and services.
Having a good-looking logo will let your customers know that you are a credible and self esteemed company.
A slick looking logo will impact much better. A logo that's clear, simple and attractive to the eye can leave a very good emotion in the customer's heart.
The first impression is very important and it seems that customers remember the logo of the company even more than it's actual location.
A logo will definitively help your customers remember your company. Without a logo it is almost impossible for a company to build and retain its customers, and thus, to be successful.
A customer will remember you company's great products and services easier if you have a good logo design.
Every good brand in business has a good logo behind it and it is practically impossible to start a brand without one. Further more, if you do it by the book your logo will become connected to your business, being also associated to your exceptional products and service.
Even if you haven't been in business "since 1900", you have a big chance at remaining relevant in the eyes of the customers by investing in your identity. This step is also a long shot toward trust building.
If you have chosen a little-known name for your company or one that is hard to pronounce or remember, the logo can give visual clues to its meaning and help customers remember it easier.
If you have a non-traditional business or a hard to explain one, a well-designed logo helps you clarify exactly what it is that you do.
If you go beyond just having a logo and implement it on all levels of the corporate identity, you will be perceived as a more complete business with more chances of earning venture capital or selling your business.